LEAD radio project
project name Lead Radio Logo
creative fields Logo Design, Illustration
software Illustrator, InDesign
professional role Freelance for TMS Solution
The client is an organization of three women who will be hosting a new radio channel. They are a psychiatry practice group that specializes in treating patients with Major Depression and other mood disorders. The company’s name is TMS solutions.
L.E.A.D stands for Learn, Educate, Ask and Discover. Alondra, Lilly and Jenny will be hosting educational segments, fun community events and volunteer opportunities. The content includes bi-weekly physician educational segments, community service events, health challenges, mindfulness/wellness podcast reviews, company updates and new employee introductions. They will also have fun perks such as participation rewards and virtual happy hour with interactive trivia games.
Alondra will be taking care of the educational segment, Lilly the fun one, and Jenny the fitness-related part.
The client asks for a caricature image of them on the logo with LEAD being the main centerpiece.
Caricatures
Logotype
LEAD radio - EloquentJFSmallCapsPro Regular
Tagline - Proxima Nova Condensed Regular